I'm not the slightest bit surprised that readers feel connected to the characters about whom they read. What does surprise me is the statement that "...participants who were more group-oriented in life showed the largest assimilation effects." I would have thought that people who didn't like groups as much in real life would feel more attached to book characters.
Source: http://www.bakadesuyo.com/can-reading-help-satisfy-our-need-for-belongi
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