Source: http://www.wired.com/wiredscience/2010/07/the-neuroscience-of-inception/
In this case, syncing to what's going on in a movie...
When we watch movies, our visual (no surprise), facial recognition, touch processing, etc. brain areas light up. Even more interesting, everyone in the theater pretty much lights up the same way.
"But it’s also worth pointing out which brain areas didn’t “tick together” in the movie theater. The most notable of these “non-synchronous” regions is the prefrontal cortex, an area associated with logic, deliberative analysis, and self-awareness. Subsequent work by Malach and colleagues has found that, when we’re engaged in intense “sensorimotor processing” – and nothing is more intense for the senses than a big moving image and Dolby surround sound – we actually inhibit these prefrontal areas."
No wonder people can see the same movie and completely disagree on what it means.
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