On the one hand, a business matching people up to be friends is brilliant. On the other hand... How sad that it's come to this. The pure matchmaking model makes some sense to me. The rent-a-friend concept makes me go eew, but I can't really come up with a logical reason why. It's just a more direct version of paying for coffee 'cuz you like the folks who hang at your local 'Bucks or that kind of thing. Still. Eew.
http://www.psychologytoday.com/blog/valley-girl-brain/201008/what-facebook-does-friendships
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