Saturday, August 21, 2010

Framing Over Facts

I'm fascinated by all of the research showing that facts aren't the basis of opinions. This study found that the frame weighs more heavily than the picture.

"Whether it is politics or science, audiences rely heavily on information short cuts to reach judgments. As part of this process, research finds that how a particular message "frames" or selectively defines an issue strongly shapes public opinion. On science topics, frames of reference that make general assertions about benefits and risks often dominate debate."


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