"...when people are faced with scientific research that clashes with their personal view, they invoke a range of strategies to discount the findings."
Guess that explains the left-right debate on global warming, the insistence on neurology as the excuse for sexism and racism, and the intelligent design movement. Sigh.
This is an interesting article on how to get the facts through to the people who need to hear them.
Source: http://bps-research-digest.blogspot.com/2010/10/five-minutes-with-discoverer-of.html
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