Tuesday, October 19, 2010

The Less Sure They Are, the Louder They Scream

"Gal and Zucker found that doubt turns people into stronger advocates. More subtly, their study shows that this effect is stronger if someone’s identity is threatened, if the belief is important to them, and if they think that others will listen. It all fits with a pattern of behaviour where people evangelise to strengthen their own faltering beliefs."

Hmmm... Kinda makes you wonder about all of those very aggressive proselytizers...

Source: http://blogs.discovermagazine.com/notrocketscience/2010/10/19/when-in-doubt-shout-%E2%80%93-why-shaking-someone%E2%80%99s-beliefs-turns-them-into-stronger-advocates/

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